About Business Model Generation


Uniquely visual and accessible, our book Building Business Models was self-published in 2009 and co-published with Wiley in 2010. More than 1.5 million people have read the book in 36 languages. USA Today named Business Model Generation one of the 12 best business books of all time, and the German edition was named the 2011 Management Book.

Business Model Generation PDF by Alex Osterwalder is a guide for visionaries, game changers, and those trying to challenge legacy business models and design the businesses of tomorrow. If your organization needs to adapt to the harsh new realities, but you do not yet have a strategy to stay ahead of your competitors, you need to create a business model.

The book, co-created by 470 Business Model Canvas practitioners from 45 countries, features a beautiful, highly visual, four-color design that uses powerful strategic ideas and tools and makes them easy to implement in your organization. Explains the most common patterns of business models, based on the concepts of leading business thinkers, and helps you reinterpret them in your own context. You will learn how to systematically understand, design, and implement a game-changing business model - or analyze and renew an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.