Affordable search engine optimization

Page optimization

Once you have a list of keywords, the next step within affordable search engine optimization process is to embed targeted keywords into your site's content. Each page should target a main query or a group of queries.

Let's take a look at a few important basic page elements that are required if you want to drive targeted traffic to your website.

Title

This tag helps search engines understand the actual meaning of the page, what it is about, and also recognizes the queries you want to rank for. And this is the most efficient place to place your keywords. But do not forget that Google still punishes for aggressive and manipulative use of keywords.

The Title tag is not the main title of your page. The heading you see on the page is usually an H1 (or possibly H2) HTML element. The Title tag is what you see at the very top of the browser, and it is populated with the page's source code in the meta tag.

The length of the Title shown on Google will vary (it is calculated based on pixels, not the number of characters), but an average of 55-60 characters is the ideal size, as practice shows.

Description

While the Title tag is actually your site's headline in SERPs, the Description (another HTML meta element that can be updated in the site's code but not displayed on the page) is actually an additional ad for the site.

Google takes some liberties with what to display in a snippet, so your meta description may not always appear. Instead, Google's crawler can rip out the piece of content that best matches the page description it thinks.

But if you can craft an engaging page description that convinces people to click on the link, you can significantly increase traffic to your site. (Remember: appearing in search results is only the first step! You still need search engines to come to your site).

Body. Page content

Of course, in addition to the meta-description (Title and Description), the actual content of the page itself is also important. Different pages serve different purposes.

Google is increasingly giving preference to certain types of content, and when creating any of the pages on their site, there are a few things to keep in mind:

• Volumetric and unique content. There is no magic number in terms of word count, and if you have multiple pages of content on your site with a few hundred words, you won't lose the favor of the search engines. But more often, longer, unique content is preferred.
• If you have a large number of very short (50-200 words) pages or a lot of duplicate content where nothing changes except the page Title tag, this may negatively affect your site's rankings. Look at your site as a whole: are a large percentage of your pages “skinny,” duplicated and of little value or of little use? If so, try to find a way to “make” these pages better, more content-rich. Check your analytics to see how much traffic these pages are getting, and simply exclude them (using the noindex meta tag) from search results so that search engines don't feel like you're trying to flood their index with many low-value pages in an attempt to boost their rankings.

A tool for webmasters will help to find low-value and low-quality pages on the site. For example, Gogle Webmaster Tools will help you find such pages through Indexing, then - Pages in search, here we select Excluded pages, in the Status filter we select the necessary parameters, in our case - a low-value or low-demanded page.