Mobile marketing agency London

LOOKING OUT HOW APPLICATION MARKETING GENERALLY WORKS

The main way to promote an application is to promote it directly on the site where it is distributed. By 2020, there are two active markets left: Google Play and App Store.

If we talk about the tops of categories and search, then no one knows the exact algorithm. Companies, Apple and Google, are keeping them secret. This is done so that no mobile marketing agency in London can manipulate data and, to a greater extent, the tops depend on user actions.

App Marketing in London

In general, when calculating the position of applications in the top, such indicators are used as:

• The number of installations in the last 2-4 days.
• The total number of installations.
• User ratings and reviews.
• Number of failures.
• The total number of applications uninstalled by users.
• Number of launches, returns on different days.

Probably, for Google Play, links external to applications are also important, that is, reviews and mentions on the Internet.
The relevance of the title, description and keywords to the query, the number of installs from the search for this query, the conversion from viewing the application page to the install are also important for search.

HOW DOES THE PROCESS OF PROMOTING AN APPLICATION GO TO TOP?

Users whom London app marketing agencies attract through the platform go to the application store, open a search and search for your application for a given request, installing it after that. Thus, they let the store “understand” that this query is relevant to your application, improving its visibility - position in the search results.

Important: your application should be present in the App Store or Google Play search at least at a low position, otherwise it will be impossible to install it from the search. Make sure your application is indexed by the key of your choice.

WHAT ARE THE ELSE MOBILE APPLICATION MARKETING TOOLS?

The second popular source of users is social media. And here there is already a lot of room for creativity, since the market is divided into several large pieces and the situation on it is constantly changing. The most recent example of TikTok is a social network that has blown up audiences of school and college ages.

Social networks are now one of the main sources of traffic for mobile applications. Giant reach and precise targeting parameters allow you to reach any audience you need and get exactly those users who will take the desired action (registration, purchase, etc.)

For British social networks, the main advertising agency is LinkedIn, which works with a number of third-party applications and websites.

For worldwide promotion, it is advisable to use Facebook and its own Instagram, Google's advertising platform with its universal app promotion campaigns. In fact, with the help of FB and Google, you can reach over 70% of the global audience (with the exception of China and some countries where local social networks are strong).