SEO audit checklist PDF

This SEO audit checklist PDF aims to increase your finances or decrease your expenses. Increase sales to your customer base by retaining them, or provide great service to them. Preparing to develop new customers, offer new or existing products or increase their presence in the market. Objectives related to the product, such as seeking a standard of excellence. Increase the efficiency of your company, through training, incentives and best practice plans.

Ultimate seo audit

Great websites make companies more reliable. According to a Stanford University web credibility survey, 75% of users judge a company's credibility based on the quality of its website. Many factors contribute to the user's positive or negative experience on a website, such as the way it was designed, loading speed, quality of the content, ease of navigation, usability and more. Online competition is accelerating these days, so it is important to ensure that your site performs optimally in all of these criteria. The best way to assess a website holistically is to perform an audit of the website.

Use this SEO audit PDF checklist to conduct professional website audits for your customers. Download our 15-step website audit template at the bottom of this guide to create a comprehensive audit report. Together, these 15 checks and audits are an important first step when you start working with a new client and can also be a recurring activity as part of an annual review of your site’s performance. Before auditing actual results in Google Analytics (GA), you must first verify that GA has been set up correctly.

Google Analytics

If the Google Analytics tracking code is embedded directly on the site or implemented through a third-party plug-in, you should consider moving the code to Google Tag Manager. This is Google's free tag management tool, which is installed once on the site and easily managed through the Tag Manager dashboard. It is basically a container where you can add any tags / pixels (including GA) needed for tracking, retargeting or any other purpose.

Events and destinations

Events are key website actions that you want to track in GA. For example, you may have a multi-page registration form and want to determine when the user will make it to each step. Or you have an image gallery and you want to see when the user has reached the end. These actions that the user can take on your site are known as events. Your developer will need to add JavaScript to key actions on your website to notify GA when these events occur.

SEO audit pdf

In relation to events, goals are to be checked when completing an ultimate SEO audit. These must also be set up in GA in the Admin area. You can create goals based on URL rules, site behavior (time and page views), or events. The difference between events and goals is that goals should represent the final “conversion” (i.e. purchase, form submit, register, subscribe, etc.) while events are important actions that take place on the road to conversion.

Step 2: review Google Analytics traffic trends

As Paul Koks puts it, the first time you're analyzing your customer's ATM account, ask “a business question first”. With goals set, identify the traffic sources with the highest value (or lead to the most conversions). Segment these users and learn more about their on-site behavior. Are visitors from the best converting traffic sources rising or falling over time? Conversely, which traffic sources are worst for conversion? Which short-, medium- and long-term trends can you identify? When returned to the customer, this part of the audit should illustrate the behavior of the ideal web visitor.